Beauty & Skincare
Harlow & Co
+312%
Blended revenue in 9 months
DTC Growth Partner
Grow Your Sales With Meta Ads.
We help online brands sell more with Meta ads. One team makes your ads, runs them, and fixes what slows your site down.
Net revenue
$1.42M
31% vs prior
Blended MER
4.2x
0.7 vs prior
New customers
12,480
24% vs prior
Blended CAC
$27.12
14% vs prior
Average order value
$86.40
12% vs prior
| Channel | Revenue | Spend | ROAS | Share |
|---|---|---|---|---|
| Meta Ads | $947,500 | $338,400 | 2.80x | |
| Organic Search | $228,600 | — | — | |
| Direct & Brand | $142,300 | — | — | |
| Referral & Affiliate | $61,200 | — | — | |
| Marketplace & Other | $41,800 | — | — |
Harlow & CoNorthfieldVivereBasin & BloomMarrowSunday FieldOtterleeKestrel GoodsPalo VerdeThird Coast
Ads Cost More Now. Buying More Won't Fix It.
People find you on TikTok, look you up on Google, read a few reviews, then buy three weeks later from an email. More ad money doesn't speed that up. A better path does.
Meanwhile your agency report says "4.2 ROAS." That number comes from Facebook, grading its own work. Your spend goes up, your bank account doesn't, and nobody can tell you which ad actually made the sale.
That's a counting problem before it's an ads problem. So we start with money you can see in the bank: what you keep on each new customer, what every channel brings in together, and what a customer is worth six months later.
Then we build one plan around that number — ads, creative, your site, your emails — so the parts stop fighting for credit and start helping each other.
Get My Free Growth Plan$180M+
Tracked revenue
under management
under management
120+
DTC brands
scaled since 2019
scaled since 2019
4.1x
Average blended
MER at 90 days
MER at 90 days
94%
Client retention
past six months
past six months
Four Things To Fix, In The Right Order
Your ads, your creative, your website, and the people who buy again. We find the one losing you the most money and start there — not with whatever we feel like selling.
01 — Creative
Make ads worth clicking
Angles, UGC, statics and video, briefed against a documented map and shipped on a calendar rather than whenever someone has time.
02 — MediaBuy attention profitably
Account structure, budget logic and scaling rules tied to contribution margin per new customer — not last-click ROAS.
03 — ConversionTurn the click into an order
PDP, cart and checkout tested against revenue per session, because a 0.4pt lift beats a month of new creative.
04 — MeasurementKnow what actually worked
Blended MER, cohort payback and contribution margin in one weekly read a founder and a CFO can both use.
What We Did For Other Brands
We measure every brand the same way: how much more money came in, over how long, and what it cost to get it.
Apparel & Outdoor
Northfield Supply
+186%
New-customer orders, year over year
Supplements
Vivere
+240%
Active subscribers in 12 months
They were the first team that asked to see our margins before they asked for our ad account.
Marisa KentFounder & CEO, Harlow & Co
Engagement snapshot
- Time to first result41 days
- Services engaged3
- Creative shipped / mo46
- Reporting cadenceWeekly
We Only Work With Product Brands
All of them sell something real that people buy again. We've run enough of these to know what works before we start.
Beauty & Skincare
Routine building, refill timing, shade & regimen education.
Beauty & Skincare
Crowded feeds, sceptical buyers and a purchase that only pays off on the refill. We build regimen-led creative, before-and-after proof at volume, and replenishment timing tuned to how long the bottle actually lasts.
Supplements & Wellness
Subscription-first models with compliance-safe claims.
Supplements & Wellness
Subscription-first economics with compliance-safe claims. First order rarely pays back — so we optimise for subscribe rate, month-two retention and the failed-payment recovery most brands never build.
Apparel & Accessories
Size-and-fit friction, returns math, seasonal drops.
Apparel & Accessories
Returns are the hidden tax. We work fit confidence into the PDP, model the true contribution margin after returns, and plan paid around drops instead of pretending demand is flat.
Food & Beverage
Thin margins, heavy shipping, real replenishment cycles.
Food & Beverage
Thin margins, heavy shipping and a genuine replenishment cycle. Bundle architecture and free-shipping thresholds usually do more here than another 20% of ad spend.
Home & Living
High-consideration purchases with long paths to buy.
Home & Living
High ticket, long consideration, low repeat. The work is in nurturing a 30-day path to purchase and building an attachment strategy so one order isn't the whole relationship.
Pet
Fiercely loyal buyers, huge UGC upside, easy subscriptions.
Pet
The most loyal buyers in ecommerce and the easiest UGC to source. We lean hard into creator content and subscription mechanics, because both compound faster here than anywhere else.
Baby & Kids
Trust-first creative and tightly staged lifecycle windows.
Baby & Kids
Trust is the whole conversion argument. Safety proof, real parent reviews and lifecycle windows staged to a child's age — the segment where getting the timing right beats getting the bid right.
Fitness & Outdoor
Community-led demand, creator ads, gear upgrade paths.
Fitness & Outdoor
Community-led demand and a natural upgrade path. Creator ads carry acquisition; the margin comes from accessories, consumables and the second piece of gear.
Why Brands Switch To Us
01
Ecommerce only, on purpose
No dental clinics, no B2B SaaS, no "we also do that." Every playbook, benchmark and hire here exists for consumer brands selling physical product.
02
We report on profit
Blended MER, contribution margin, cohort LTV and payback window. Platform ROAS is a diagnostic, never the scoreboard.
03
Creative is in-house
Strategists, editors and a creator network under one roof. Concepts ship weekly, so testing never waits on a freelancer's calendar.
04
Operators, not account managers
You get a small pod — growth lead, media buyer, creative strategist, CRO specialist — who have all run a brand's budget before, not a status call.
Let's Look At Your Numbers Together
Thirty minutes. No slides. We look at what we can see, you show us the rest, and you leave with a written plan. It's yours to keep even if you never hire us.
Get My Free Growth Plan-
Full-funnel teardown
Where traffic dies, where margin leaks, and which of the two is actually urgent.
-
Competitive & creative gap analysis
What your three closest competitors are running, and the angles nobody in your category has touched.
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A 90-day channel plan with forecasts
Spend, expected CAC, payback window and the revenue range we'd hold ourselves to.
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An honest verdict
If your margins or your inventory can't support paid scale yet, we'll say so and tell you what to fix first.
Most Agencies Watch The Wrong Number
I started Growth For DTC after watching too many good brands get talked into scale they couldn't afford. The reports looked incredible. The contribution margin didn't.
So we built the agency backwards from the P&L. Before we touch a campaign we want to see unit economics, repeat rate and what a cohort is worth six months out. That one habit changes every decision after it — which channel to fund, what creative to make, whether to raise the AOV instead of the budget.
If you want an agency that will tell you when spending more is the wrong move, we'll get along.
